Marketing
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| Name | Title | Credits | School |
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| MRKT 102 | Introduction to Marketing | 3 | School of Management |
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Study of the process by which consumers' needs and wants are analyzed and satisfied within the context of a modern marketing system. Investigation of current developments in the external environment affecting the marketing process. The role of marketing institutions in facilitating the flow of goods and services from producers to consumers is analyzed. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 201 | Sales Management | 3 | School of Management |
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Planning, supervising and evaluation of sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales managers. This course examines both the theory and practices which are encompassed within the role of sales manager. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 301 | Promotional Strategy | 3 | School of Management |
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A firm’s promotional efforts focus on developing and managing an integrated marketing communications strategy. This course studies the planning and implementation of demand-stimulating promotion, i.e., advertising, personal selling, sales promotion and publicity/public relations. Promotion is seen as a key element of the marketing mix that contributes to an organization’s cohesive marketing strategy. Students will learn to apply AI tools to optimize the promotional efforts of the firm. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 302 | Developing Consumer Insights Through Marketing Research | 3 | School of Management |
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Students will learn how to conduct research and develop consumer insights in the field of marketing, including methods of data collection, data analysis, appropriate qualitative and quantitative techniques and use of AI tools. Control and evaluation of the marketing function will also be covered. Prerequisite Course(s): Prerequisites: MRKT 102, QANT 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 340 | Marketing in Action | 0 | School of Management |
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Linked to a content course, student engagement into community service provides the means to gain a deeper understanding of content course objectives, acquire new knowledge, and engage in civic activity. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-0-0 |
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| MRKT 345 | Professional Selling & Digital Customer Relationsip Management | 3 | School of Management |
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This course is designed to be a hands-on introduction to selling and digital customer relationship management. Students will learn research methods and utilize AI tools to conduct a study to understand and analyze selling skills in the real world. Speakers, group projects, and interactions with professional salespeople will give students a “real world” experience. Students will gain an understanding of the role of the professional salesperson, the selling environment, selling process, digital customer relationship management tools, persuasive communication, and sales management concepts such as motivation, compensation, and territory management. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 405 | International Marketing | 3 | School of Management |
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Designed to develop a systematic approach for analyzing trends shaping the global marketplace. Among others, physical, cultural, socio-demographic, legal/political and technological factors are explored. Emphasis is placed on development and implementation of optimal marketing programs to capitalize on emerging market opportunities as well as the avoidance of the pitfalls inherent in cross-national marketing activities. Students will use generative AI tools to develop and assess a global marketing mix for a product or service of their choice. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 421 | Marketing Analytics | 3 | School of Management |
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We are living in the age of the digitization of human experience. Every aspect of our lives is being digitized, recorded, stored, analyzed, and visualized. Marketing analytics uses this quantitative data to help managers derive marketing intelligence, solve marketing-related problems, and take advantage of emerging opportunities. This course will explore AI-driven models and quantitative tools for marketing decision-making in areas such as pricing, sales forecasting, consumer preferences, customer value, market segmentation, advertising, and social media. Students will apply AI models to analyze real-world data and generate actionable insights for business strategies. Prerequisite Course(s): Prerequisites: MRKT 102 Corequisite: QANT 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 422 | Marketing of New Products & Transformative Innovation | 3 | School of Management |
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Students will employ AI tools alongside traditional methods to conceptualize, develop, launch and manage new products and transformative innovation. An in-depth evaluation of the product life-cycle will analyze its various stages and how careful planning and management will extend it. The product management concept and its effectiveness as a management tool will also be studied. Prerequisite Course(s): Prerequisite: MRKT 102 and junior/senior status Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 430 | Digital Marketing | 3 | School of Management |
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In this course, students will learn to apply digital tools to the evolving marketing landscape. This includes digital products and services (e.g., the Internet of Things) as well as digital distribution, digital pricing and payment systems, and digital media and promotions (email marketing, search engine optimization, social media marketing, online advertising, web analytics, mobile marketing). Students will learn to use AI tools to optimize digital marketing strategies by streamlining data analysis, enhancing content personalization, and improving customer engagement. Upon completion, students will be able to develop a marketing plan, leveraging AI-driven insights for digital products, distribution, pricing, and promotional strategies that adapt to real-time market demands. Prerequisite Course(s): Prerequisites: MRKT 102 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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