Marketing
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| Name | Title | Credits | School |
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| MRKT 102 | Introduction to Marketing | 3 | School of Management |
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Study of the process by which consumers' needs and wants are analyzed and satisfied within the context of a modern marketing system. Investigation of current developments in the external environment affecting the marketing process. The role of marketing institutions in facilitating the flow of goods and services from producers to consumers is analyzed. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 201 | Sales Management | 3 | School of Management |
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Planning, supervising and evaluation of sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales managers. This course examines both the theory and practices which are encompassed within the role of sales manager. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 301 | Promotional Strategy | 3 | School of Management |
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A firm's promotional efforts focus on developing and managing an integrated marketing communications strategy. This course studies the planning and implementation of demand stimulating promotion, i.e., advertising, personal selling, sales promotion and publicity/public relations. Promotion is seen as a key element of the marketing mix that contributes to an organization's cohesive marketing strategy. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 302 | Developing Consumer Insights Through Marketing Research | 3 | School of Management |
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Students will learn how to conduct research and develop consumer insights in the field of marketing, including methods of data collection, data analysis and appropriate qualitative and quantitative techniques. Control and evaluation of the marketing function will also be covered. Prerequisite Course(s): Prerequisites: MRKT 102, QANT 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 340 | Marketing in Action | 0 | School of Management |
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Linked to a content course, student engagement into community service provides the means to gain a deeper understanding of content course objectives, acquire new knowledge, and engage in civic activity. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-0-0 |
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| MRKT 345 | Professional Selling & Digital Customer Relationsip Management | 3 | School of Management |
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Planning, supervising and evaluation of sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales managers. This course examines both the theory and practices which are encompassed within the role of sales manager. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 405 | International Marketing | 3 | School of Management |
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Designed to develop a systematic approach for analyzing trends shaping the global marketplace. Among others, physical, cultural, socio-demographic, legal/political and technological factors are explored. Emphasis is placed on development and implementation of optimal marketing programs to capitalize on emerging market opportunities as well as the avoidance of the pitfalls inherent in crossnational marketing activities. Prerequisite Course(s): Prerequisite: MRKT 102. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 421 | Marketing Analytics | 3 | School of Management |
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We are living in the age of the digitization of the human experience. Every aspect of our lives is being digitized, recorded, stored, analyzed and visualized. Marketing analytics uses this quantitative data to help managers derive marketing intelligence, solve marketing-related problems and take advantage of marketing opportunities. This course will explore quantitative tools for marketing decision-making in areas including pricing, sales forecasting, consumer preferences, customer value, market segmentation, advertising, and social media. Prerequisite Course(s): Prerequisites: MRKT 102 Corequisite: QANT 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3. |
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| MRKT 422 | Marketing of New Products & Transformative Innovation | 3 | School of Management |
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Techniques and practices applied to conceptualizing, developing, launching and managing new products, and implementing transformative innovation. An in-depth evaluation of the product life-cycle will analyze its various stages and how careful planning and management will extend it. The product management concept and its effectiveness as a management tool will also be studied. Prerequisite Course(s): Prerequisite: MRKT 102 and junior/senior status Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| MRKT 430 | Digital Marketing | 3 | School of Management |
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In this course, students will learn to apply digital tools to the marketing landscape. This includes digital products and services (e.g., the Internet of things) as well as digital distribution, digital pricing and payment systems, and digital media and promotions (email marketing, search engine optimization, social media marketing, online advertising, web analytics, mobile marketing). At the conclusion of this course, students will be able to develop a marketing plan that includes digital products, digital distribution, digital pricing, and digital tools for promotions. Prerequisite Course(s): Prerequisites: MRKT 102 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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