Advertising
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| Name | Title | Credits | School |
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| ADVG 101 | Introduction to Advertising | 3 | College of Arts & Sciences |
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This course provides a comprehensive survey of modern advertising covering the major media: online, print, radio and television. Media are compared for their utility, impact and effectiveness as vehicles for advertising. Principles of good advertising copy and production are emphasized as are advertising ethics. Required of advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 150 | Planning and Creating the Advertising Campaign | 3 | College of Arts & Sciences |
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This course moves onto the study of planning, organizing and executing an advertising campaign, including such elements as research, market analysis, target market, consumer and trade strategy, budget, media strategy, promotion and evaluation. The creation of online, print and broadcast advertising is included, as is the role of the client in campaign planning. Required of advertising majors. Prerequisite Course(s): Prerequisite: ADVG 101 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 160 | Media Planning and Buying | 3 | College of Arts & Sciences |
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This combination case study-project course translates target marketing into media plans for specific advertising projects. It deals with the nature of the respective media (television, radio, newspapers, magazines), trade practices in each area and case studies in successful use of each medium. Media strategies are treated at a complex level, integrating prior coursework and current information on media services. Required of advertising majors. Prerequisite Course(s): Prerequisite: ADVG 101 and MRKT 101 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 201 | Advertising Design Concepts | 3 | College of Arts & Sciences |
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In this course, lectures and discussions cover the applications of professional design concepts, from original creative ideas to completed advertising material. Discussions cover a wide variety of text, still and full motion images, layout and story boarding in preparing digital commercial messages. Assignments are oriented toward helping students to develop critical thinking and media skills, and assimilating acquired skills into other courses including those using computer software programs. Required for all advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 210 | Computer Applications in Advertising | 3 | College of Arts & Sciences |
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This course provides an introduction to computer-based technologies utilized in the advertising field. Students are initiated into electronic publishing and computer applications utilizing Photoshop and Illustrator. Lecture, discussion, and laboratory formats provide a thorough overview for understanding the sophisticated uses of software packages, to enhance productivity in subsequent coursework. Required for all advertising majors. Prerequisite Course(s): Prerequisite: ADVG 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ADVG 215 | Global Advertising & Public Relations | 3 | College of Arts & Sciences |
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Students will examine and analyze cultural diversity as it applies to advertising and public relations to global corporations, non- profit organizations and consumers. Students will learn to think critically to determine the best advertising and public relations strategies in foreign markets. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Prerequisite Course(s): Prerequisite: PREL 101 and ADVG 101 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 220 | Media Production Workshop | 4 | College of Arts & Sciences |
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Advertising majors are introduced to fundamental techniques of media production including: still visuals, moving visuals and sound. This is a workshop experience in which students gain basic audio-visual skills. Required of advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-4 |
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| ADVG 225 | Research in Advertising and Public Relations | 3 | College of Arts & Sciences |
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The basic research methods course concentrates on the uses and applications of research in Advertising and Public Relations necessary for future practitioners to apply to their work problems or to commission the information from others. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 240 | Advertising Copywriting | 3 | College of Arts & Sciences |
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This course teaches practical application of the principles and techniques of copywriting to the preparation of advertising campaigns. It emphasizes the development of professional skills in writing effective copy for advertising to be displayed in digital formats on the internet, print, radio and film/television media. Each student is expected to develop all stages of preparation of the following: ad copy and layout for the internet and print, script for radio commercials with all necessary cues for sound effects and music, script and storyboard for a commercial to be produced on film or videotape. Required of advertising majors. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 301 | Agency Workshop I | 4 | College of Arts & Sciences |
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In the professional environment of an advertising agency format, students work on selected advertising projects with real world clients. Research, organizational planning, target audience analysis, and account management are emphasized as students produce advertising and public relations projects under critical deadlines. This course is open to juniors and seniors only. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-6-4 |
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| ADVG 310 | Intermediate Advertising Design Concepts | 3 | College of Arts & Sciences |
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This course provides workshop and laboratory simulations of professional techniques and processes for generating advertising material including brochures, logos, packages, and digital videos. Discussions incorporate the situational dynamics of the working environment. Assignments are oriented toward helping students to develop critical thinking, creative skills, and personal portfolios, as well as assimilating acquired concepts into other courses and the advanced agency experiences within the Advertising degree program. Completed through computer-based media and software. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ADVG 330 | Advertising and Public Policy | 3 | College of Arts & Sciences |
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In this course, the ethical and legal implications of current professional standards in are examined critically. Issues selected for analysis include truth in advertising, gender and ethnic stereotyping and advertising for the children's market. Practices are viewed from the vantage point, not only of present federal regulations, but also from an enlightened public policy for the future. Junior level required of advertising majors; open to non-majors by instructor's permission only. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3 |
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| ADVG 384 | Externship in Advertising | 4 | College of Arts & Sciences |
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Selected junior and senior-level advertising majors, who have demonstrated superior performance in coursework have the opportunity to participate in the advertising field. Externs carry out assigned tasks under professional supervision in the field; a log of activities and evaluation report is required. (Consult the Externship Guidelines for details on application, standards, hours and deadlines.) Placement is based on availability of the sponsoring organization, cooperation and qualification of candidates, and the number of externship credits applicable to the degree. Open to qualified upper division advertising majors; non-majors require departmental approval. The grade of P (Pass) is awarded for successful completion of externships. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-0-4 |
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| ADVG 401 | Agency Workshop II | 4 | College of Arts & Sciences |
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This is a continuation of the first level of Agency Workshop in which students pursue more complex and diversified projects. The course poses projects utilizing basic media strategy, e.g., television, radio, newspaper, magazines, outdoor and transit advertising and supplementary media. Visualization continues as an important focus, as do print production techniques, television and radio commercial production and dealer programs. Cost effectiveness factors are a theme throughout. Upper division advertising elective; strongly suggested for advertising majors. Non-advertising majors need instructor's permission. Prerequisite Course(s): Prerequisite: ADVG 301 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-6-4 |
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| ADVG 420 | Experiential Model: Advertising/ PR Agency The Carleton Group | 4 | College of Arts & Sciences |
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The full- day advance course aims to have upper class students of varied levels of experience and talent perform the duties of employees of a professional advertising/ PR agency. Classroom Hours- Laboratory and/ or Studio Hours- Course Credits: 2-6-4 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 2-6-4 |
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| ADVG 450 | Advertising Portfolio Workshop | 3 | College of Arts & Sciences |
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This course provides a culminating educational experience for advertising majors, in which individuals develop professional materials illustrating the broad range of expertise acquired throughout the degree program. A survey of employment opportunities in the field is undertaken; regular trade journal reading reports are required. Techniques of professional preparation of resumes, arrangement of writing and print samples, and display of campaign project involvement, presentation of research and media strategy skills will be emphasized. Each student develops a professional videotape of "self-presentation." Required for advertising majors. This course is open to senior level students only. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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