Art (Graphics)
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| Name | Title | Credits | School |
|---|---|---|---|
| ARTG 201 | Typography I | 3 | School of Arch & Design |
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This introductory course provides a comprehensive exploration of the principles of typography, including the rich history of typefaces and the origins of the alphabet. Type classifications and anatomy are examined, and essential concepts such as spacing, alignment, hierarchy, digital copy-fitting techniques, and effective type selection are mastered. Emphasis is also placed on understanding the expressive power of type, including its ability to convey mood and create an atmosphere. Prerequisite Course(s): Prerequisite: ARTC 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 251 | Visual Identity | 3 | School of Arch & Design |
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Visual Identity introduces students to the theory and practice of creating a powerful concept and developing a consistent visual language by which a company becomes recognizable. This visual language reflects a philosophy, carries out a branded look and feel of a company, and consists of a mark/logo and various supporting applications for print and online media. Prerequisite Course(s): Prerequisite: ARTG 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 260 | Web Design | 3 | School of Arch & Design |
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This course introduces students to design, interactive, and multimedia concepts using the Internet as a primary medium. Students will use professional web design tools to construct web pages and generate multimedia. Classroom Hours- Laboratory and/or Studio Hours- Course Credits:1-3-3 Prerequisite Course(s): Prerequisite: ARTC 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 301 | Experience Design | 3 | School of Arch & Design |
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Experience Design will cover practical methods of approaching design problems holistically emphasizing on the user's experience and interaction; Students will focus on storytelling, sketching, and communicating design ideas to potential users through studying personas, functionality requirements, prototyping, and creating graphic user interface design. Prerequisite Course(s): Prerequisite: ARTG 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 302 | Typography II | 3 | School of Arch & Design |
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Building on the foundational concepts of Typography I, this advanced course explores the complexities of type design and its applications. Topics include innovative typographic composition, advanced layouts, custom lettering, and the integration of type across various design contexts. Emphasis is placed on using type creatively to evoke emotion, build strong brand identity, with a focus on problem-solving and visual storytelling. The course addresses type in print, digital, interactive, and dynamic media. Prerequisite Course(s): Prerequisites: ARTG 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 303 | Illustration | 3 | School of Arch & Design |
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Techniques pertinent to editorial design. Advanced illustration techniques using pencil, gouache, tempera, watercolor, and magic marker. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 310 | Advanced Typography | 3 | School of Arch & Design |
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Advanced Typography is an in-depth examination of the powerful properties of type in the making of visual communication. Students build on existing typographic skills to integrate knowledge with form, image, sequence and narrative in historical, theoretical, and practical contexts. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3 Prerequisite Course(s): Prerequisite: ARTG 302 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 320 | Motion Graphics II | 3 | School of Arch & Design |
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Motion Graphics II is the subsequent course to Motion Graphics I and further explores the area of advanced motion graphics, animation, and video techniques. This course is designed to move students beyond the basics. It investigates advanced motion graphic concepts and techniques, and will build upon them in the development of more robust projects. Students will move beyond 2D animations and explore 3D cameras, lighting, compositing, tracking, keying techniques using green screen, particle effects, and character animation techniques. Further, projects will require use of compositing digital images and videos with motion graphics and animation elements for advanced storytelling ideas of narrative and non-narrative models. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 321 | Broadcast Design | 3 | School of Arch & Design |
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Broadcast Design is a specialized area of application dedicated to television shows, news, sports and other areas that combine motion graphics with live action video. Students will learn about branding and the design language used for different type of shows and target groups. They will learn about current and advancing technologies unique to professional broadcast production environments. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3 Prerequisite Course(s): Prerequisite: ARTG 320 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 351 | Package Design | 3 | School of Arch & Design |
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A study in two and three-dimensional package design, creating innovative and functional packaging to promote the manufactured product. Learning skills will include designs for labels, various shaped containers, and point of purchase in store counter-top display. Prerequisite Course(s): Prerequisite: ARTG 301 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 352 | Publication Design | 3 | School of Arch & Design |
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The design of single and double-page layouts for magazines and newspapers using typography, illustrations, photography and other design elements to enhance the layout. Prerequisite Course(s): Prerequisite: ARTG 302 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 401 | Digital Advertising | 3 | School of Arch & Design |
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Advertising Design will introduce students to principles of advertising. Emphasis will be given to advertising methodologies and techniques, definition of the target audience, marketing objectives and competition, copy-writing, effective communication and persuasion, principles of design and campaign development for a variety of media including posters, brochures, packaging, TV storyboards, and billboard advertising. Prerequisite Course(s): Prerequisite: ARTG 351 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 402 | Book Design | 3 | School of Arch & Design |
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Planning and producing illustrated manuals and trade and textbooks for publication. In addition to designing contents, construction techniques may include the accordion fold, spiral binding, a stapled pamphlet, and a hand-sewn bound hard covered book. Prerequisite Course(s): Prerequisite: ARTG 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 403 | Digital Branding | 3 | School of Arch & Design |
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The course exposes students to the principles and practicalities of branding and the strategies and tactics of in-depth brand development. The course is intended for the undergraduate student who wishes to expand knowledge of the business and management aspects of branding in creative industries. Classroom Hours- Laboratory and/or Studio Hours- Course Credits:1-3-3 Prerequisite Course(s): Prerequisite: ARTG 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 Classroom Hours - Laboratory and/or Studio H |
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| ARTG 404 | Information Design | 3 | School of Arch & Design |
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Information Design is the discipline that deals with the gathering, analysis and visualization of data. This course explores the theoretical and practical use of graphics in structuring complex information. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3 Prerequisite Course(s): Prerequisite: ARTG 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 450 | Thesis: Graphic Design | 3 | School of Arch & Design |
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The Graphic Design Thesis course serves as the pinnacle of the graphic design major, offering a unique opportunity for students to synthesize and apply the skills and knowledge they acquired throughout their studies. This course empowers them to undertake a research-driven, self-directed project that addresses a specific design problem and/or investigates innovative and original ideas to the ever-evolving field of graphic design. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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| ARTG 451 | Portfolio | 3 | School of Arch & Design |
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This course will help the student enhance and assemble a variety of work samples acquired throughout the degree program. A resume will also be prepared. Additional objectives will include learning advertising agency procedures, preparing for the interview, working with placement agencies, and where to look for employment in the graphic design field. Prerequisite Course(s): Prerequisite: ARTG 401 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3 |
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