Binh Nguyen

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Binh Nguyen's research and teaching interests include marketing strategy, new product development, and Internet marketing. He has presented papers at the AMA, PDMA, and ACME conferences. He has also served as an ad hoc reviewer for the AMA conferences. He is a member of the American Marketing Association and the Product Development and Management Association.

Binh received his Ph.D. in Business Administration with a Marketing major and Econometrics minor from Oklahoma State University;, M.B.A. in International Business from the Asian Institute of Technology (Thailand); and Bachelor of Industrial Management from Hochiminh City University of Technology (Vietnam).

Recent Projects/Research

• Social Media Marketing Strategy
• User Leadness in Customer Online Review
• Ambidexterity, New Product Development, and Customer-Supplier Relationship Structure.

Publications

• Wei, Yinghong (Susan), Gary L. Frankwick, and Binh H. Nguyen, (2012) “Should Firms Consider Employee Input on Reward System Design? The Effects of Participation on Market Orientation and New Product Performance,” Journal of Product Innovation Management. 29 (4), 546-558.
• Nguyen, Binh Hoa, and Gary L. Frankwick (2015), “Improving New Product Development in Inter-Organizational Relationship: Organizational Learning Ambidexterity,” PDMA Annual Conference, Anaheim, California (Nov. 2013)
• Nguyen, Binh Hoa, Gary L. Frankwick, and Karen E. Flaherty (2013), “Inter-firm Knowledge Sharing Effectiveness: An Empirical Examination of Adaptation Ambidexterity,” Academy of Marketing Science (AMS), Melbourne, Australia (July 2013).
• Nguyen, Binh H. (2010), “Interfirm Adaptation: An Ambidextrous Perspective,” presented at the ISBM Academic Conference, Boston, Massachusetts.

Courses Taught at New York Tech

• Intro to Marketing
• Branding
• New Product Marketing
• Internet Marketing

Contact Info

• bngyue05@nyit.edu