Eleanor Schwartz

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Eleanor (Ellie) Schwartz is considered an expert in marketing and advertising, with specific expertise in innovation of new products and services, entrepreneurship and intrapraneurship and the use of social media and digital analytics. She is a trained ethnographer and moderator, with equal expertise in quantitative research, developing metrics and programs for global clients including IBM.

She has worked on the client side (Hiram Walker, IBM) and agency side (experiential agency George P Johnson, Waring and LaRosa/Omnicom, Publicis, and Rogers Group. She also is an experienced consultant: (Merck, Nabisco, Novartis, McNeill Labs, Janssen, Johnson and Johnson, Genentech-Roche, Pfizer, Eisai) and for market research agencies. She developed the curriculum for Seton Hall's M.B.A. in Market Research and programs for professional studies certificates in social media, data analytics and omni-channel marketing for Fashion Institute of Technology/SUNY. She is currently SVP of Eaton Marketing Group, Market Intelligence and Customer Behavior. Also, she is a consultant to Beresford Research, where she designs and contributes to development of cutting-edge research techniques to solve client issues. At New York Tech, she teaches courses in management, business and marketing, with specific expertise in innovation, healthcare, and entrepreneurial studies.

Recent Projects and Research

• In progress: Examination of innovation and nutrition supplements for athletes and disease states; Impact of HyFlex education and future models of work, education and careers
• Training Students in Interest-Based Conflict Resolution

Selected Publications and Presentations

SCHOLARLY PUBLICATIONS

• Santy, S., Varughese, M., Seaman, C., LaPerla, J., Schwartz, E., Baez, S., Broedje, U., LaPerla, I., Bienstock, J. (2020). Media Multitasking Usage by Generations X, Y, and Z During Covid-19: Predictions for Integrating generation Alpha into the Workplace. International Journal of Business Research. Volume 20, ISSN: 1555–1296.
• Jelen, M., Schwartz, E., LaPerla, J., Seaman, C., Kalla, J., Baez, S., Broedje, U., and Bienstock, J. (2020). An Examination of Customer Satisfaction and Loyalty with Low Involvement Products Among Those with Decreased Income. Journal of International Business and Economics. Volume 20, ISSN: 1544–803 7.
• Bril, J., Bienstock, J., Brown, A., Baez, S., Petraro, V., Schwartz, E., Broedje, U., Seaman, C., and LaPerla, J. (2020). The Flexible Work Arrangements in a Post Covid-19 Universe. Review of Business Research, Volume 20, ISSN: 1546–2609.
• Demirer, O., Alshareef, A., LaPerla, J., Schwartz, E., Seaman, C., Kalla, J., Baez, S., Broedje, U., and Bienstock, J. (2020). The Impact of Consumer Purchasing Power Fluctuations on Decision Making as it Relates to Low Involvement Products, Increase in Income and Consumer satisfaction. International Journal of Business Strategy, Volume 20, ISSN: 1553–9563.
• Santy, S., Varughese, M., Seaman, C., LaPerla, J., Schwartz, E., Baez, S., Broedje, U., LaPerla, I., Bienstock, J. (2020). Media Multitasking Usage by Generations X, Y, and Z During Covid-19: Predictions for Integrating generation Alpha into the Workplace. (IABE) New York, NY, October 16–20, 2020.
• Bienstock, J., Brown, A., Seaman, C., LaPerla, J., and Schwartz, E. (2019). The Challenges of International Student Retention in the U.S. University: it's a Matter of Persistence. Journal of International Business and Economics, Volume 19, ISSN: 1544–8037.
• Seaman, C., Bienstock, J., Kalla, J., LaPerla, J., Schwartz, E., and Brown, A. (2019). The Impact on Leadership Styles on Effectively Managing Difficult Employees In a Small Business. European Journal of Management, Volume 19, ISSN: 1555–4015.
• Seaman, C. LaPerla, J.T., Schwartz, E.J., Bienstock. (2018). Common Leadership Characteristics, Personality Traits, and Behaviors that Generations X, Y, and Z Leaders Find Effective For Shared Leadership: A Formal, Informal, and Rational Approach. Journal of International Studies Management, Volume 18, e-ISSN: 2378–9557.
• Seaman, C., Bienstock, J., Schwartz E.,& LaPerla, J. (2018). Integrating International Students Into the U.S. University Classroom: Strategic Planning. International Journal of Business Research, Volume 18, ISSN: 1555–1296.

CONFERENCE PAPERS AND PROCEEDINGS

• Seaman, C. (2020). Managing generation Z Employees: Predicting Millennial Employee Myths. (IABE) West Palm Beach, FL, March 7–9.
• Bienstock, J., Brown, A., Seaman, C., LaPerla, J., Schwartz, E., Baez, S. (2019). Flexible Workplace Arrangements in the U.S.: Is the Cure Worse Than the Disease? (IABE), Houston, TX, December 12–14.
• Muthuraj, B., Biensotck, J., Seaman, C., LaPerla, J., Brown, A., Schwartz, E. (2019). The Role of Higher Education on Developing Practices to Support Student Career Success: A Practical Framework. (IABE), Roorke, India, December 6–8.
• Bienstock, J., Brown, A., Seaman, C., LaPerla, J., and Schwartz, E. The Challenges of International Student Retention in the U.S. University: It's a Matter of Persistence. Journal of International Business and Economics. (IABE), Los Angeles, CA, June 14–16, 2019.
• Seaman, C., Bienstock, J., LaPerla, J., Schwartz, E., and Brown, A. The Impact on Leadership Styles on Effectively Managing Difficult Employees In a Small Business. European Journal of Management. (IABE), West Palm Beach, FL, March 3–5, 2019.
• Seaman, C., LaPerla, J.T., Schwartz, E., Bienstock, J. Common Leadership Characteristics, Personality Traits, and Behaviors that Generations X, Y, and Z Leaders Find Effective For Shared Leadership: A Formal, Informal, and Rational Approach. Journal of International Studies Management. (IABE), New York, NY, October 11–13, 2018.
• Seaman, C., LaPerla, J.T., Bienstock, J.E., Schwartz, E. (June 2018), Integrating International Students Into the U.S. University Classroom: Strategic Planning. International Academy of Business and Economics (IABE), Munich, Germany, June 14–16, 2018.

CONFERENCE PRESENTATIONS AND INVITED TALKS

• Bienstock, J., Brown, A., Seaman, C., LaPerla, J., Schwartz, E., Baez, S. (2019). Flexible Workplace Arrangements in the U.S.: Is the Cure Worse Than the Disease? (IABE), Houston, TX, December 12–14.
• Muthuraj, B., Biensotck, J., Seaman, C., LaPerla, J., Brown, A., Schwartz, E. (2019). The Role of Higher Education on Developing Practices to Support Student Career Success: A Practical Framework. (IABE), Roorke, India, December 6–8.
• Bienstock, J., Brown, A., Seaman, C., LaPerla, J., and Schwartz, E. (2019). The Challenges of International Student Retention in the U.S. University: It's a Matter of Persistence. Journal of International Business and Economics. (IABE), Los Angeles, CA, June 14–16.
• Seaman, C., Bienstock, J., LaPerla, J., Schwartz, E., and Brown, A. (2019). The Impact on Leadership Styles on Effectively Managing Difficult Employees In a Small Business. European Journal of Management. (IABE), West Palm Beach, March 3–5.
• Seaman, C., Joshua, J., LaPerla, J., & Schwartz, E. (2018). Common Leadership Characteristics, Personality Traits, and Behaviors that Generations X, Y, and Z Leaders Find Effective For Shared Leadership: A Formal, Informal, and Rational Approach. Journal of International Studies Management. (IABE), New York, New York, October 11–13.
• Birasnav, M., Bienstock, J., Seaman, C., Laperla, J., Schwartz, E., & brown, A. (Est. December, 2020). Implementation of Career Strategies in the Academic Environment: Examination of Antecedents and Outcomes.

Professional Honors and Awards

• Gao, Cheryl; Schwartz Eleanor (Ellie) – Awarded 3rd place prize, "How Has Behavior (Marketing and Financial) of Businesses in the USA Changed Pre-COVID and During COVID?" IABE 2020 NY.
• School of Management Adjunct Faculty Leadership Award 2021
• Professional Enrichment Awards (2015–2021)
• Founding Member, Adjunct Faculty Scholarship Committee
• Member of AACSB Accreditation Committee
• Member of Dean'S Executive Advisory Boards
• Organizing Committee IABE Conference, Panel Chair and Moderator IABE (Two Conferences)

Courses Taught at New York Tech

• MRKT 102 Introduction to Marketing (Undergraduate)
• MRKT 422 New Products ( was previously Marketing 320)
• MRKT 610 Branding (Graduate)
• MRKT 501 Graduate Introduction to Marketing
• MRKT 330 Distribution practices
• MGMT 440 Capstone course in Management Studies for Undergraduates
• BUSI 405 Business Research and Innovation
• BUSI 702/480 Practicum
• MRKT 710 International Marketing (graduate)
• MRKT 715 Marketing Communications
• MRKT 480 Digital Marketing
• MRKT 390 Practicum
• MRKT 405 International Marketing
• SBES 320 Business and Professional Ethics
• SBES 420 Entrepreneurial Technology and Innovation
• FCIQ 101 Foundations of Inquiry
• MRKT 410 Marketing Strategy and Policy. (Course Leader)
• MRKT 405 International Marketing for Undergraduate Students
• MRKT 715 Marketing Communications for Graduate Students
• MRKT 430 Digital Marketing

Contact Info

• eschwa03@nyit.edu
• LinkedIn