Jaishankar Ganesh
Title: Dean
Department: School of Management
Campus: Long Island
Area(s) of Expertise: Marketing Management, International Marketing Strategy, Strategic Innovations, New Product Marketing, Marketing Engineering
Education Credentials: Ph.D., M.B.A.
Joined New York Tech: 2024
Jaishankar Ganesh, Ph.D., joined New York Tech in 2024 as dean of the School of Management.
Previously, he was with the Rutgers School of Business-Camden, part of The State University of New Jersey. He joined Rutgers in 2010 as dean and professor of marketing, serving as dean until 2019. At that time, he became university professor, a position recommended by Rutgers' president in recognition of Ganesh's successes in expanding the business school's portfolio of programs, including launching new and innovative undergraduate and graduate programs, creating two online degree programs, expanding support for faculty research, and strengthening the school's connection to the business community, among others. As dean, he doubled enrollment and more than quadrupled overall revenue while working with faculty and other stakeholders to successfully design and launch the school's strategic plan. He also successfully led two AACSB Continuous Improvement Reviews as well as the university process for Middle States Accreditation.
Prior to joining Rutgers, he served as associate dean for Finance and Administration (2007–2010), Executive Education (2004–2010), and Graduate Programs and Research (2004–2007) at the University of Central Florida, in Orlando. He received his Ph.D. and M.B.A. in marketing and international business from the University of Houston.
Ganesh brings to New York Tech a wealth of cumulative experience as an academic scholar, administrator, and an entrepreneur, with a brief stint in the corporate world. His scholarship focuses on issues of marketing management and international marketing strategy, with emphasis on customer satisfaction, retail patronage behavior, global competitive strategies and innovations, and cross-national diffusion of products and services.
He has published in the top journals in his field, including the Journal of Marketing, Journal of Consumer Psychology, Journal of Product Innovation Management, Journal of Retailing, and the Journal of the Academy of Marketing Science. He has taught undergraduate, M.B.A., Executive M.B.A., and Ph.D.-level courses in marketing strategy, international business, strategic innovations, new product marketing, and marketing engineering.
During his tenure as dean at Rutgers School of Business, he introduced several innovative and successful graduate and undergraduate programs. He believes strongly that an academic leader's scholarly achievements and philosophy towards research and teaching serve not only as indicators of academic credibility but also play an important role in building the scholarly culture and energy of an institution. He defines himself as an academic scholar-entrepreneur, with scholarship influencing the way he thinks about the institution, shaping his vision, ideals, and goals, and the entrepreneurial spirit influencing how he executes them.