Larry Jaffee
Title: Adjunct Professor, Advisor to Student Newspaper
Department: Communication Arts
Campus: New York City
Area(s) of Expertise: Journalism, Public Relations
Education Credentials: M.A.
Industry Credentials: College Media Association
Joined New York Tech: 2013
A New York-based communications professional for more than three decades, Larry Jaffee is a working journalist and PR strategist for numerous publications and clients. Currently, he writes about cybercrime for SC Magazine for IT Security Professionals and the media business for Multichannel News, where earlier in his career he worked as senior editor and Washington, D.C. bureau chief. He also currently blogs about popular culture for Huffington Post, and some of his music writing has been compiled in rocksbackpages.com. Jaffee was editor in chief of several magazines and websites covering the media and marketing businesses, as well as diversity and inclusion in the workplace. He also edited in the summer of 1983 the resort newspaper the Fire Island News. His writing has been published in The New York Times, Rolling Stone, Billboard, Adweek, and numerous other publications. His current PR clients include solar energy and media manufacturing trade associations. He has also worked as a senior copywriter at an advertising agency. As an entrepreneur, he has published since 1992 a quarterly newspaper about a British television series, EastEnders, and two books about that show. He first taught journalism as an adjunct in the mid-1980s at Hofstra University, less than four years after he earned his B.A. in Communication Arts from the school. He graduated in 1986 with an M.A. in Journalism from Pennsylvania State University. He also currently teaches media studies as an adjunct at St. Joseph’s College in Patchogue, Long Island.
Recent Projects/Research
- Quarterly publication since 1992, Walford Gazette, the world’s only newspaper dedicated to the BBC-TV series EastEnders: http://www.wgazette.com
- Three decades of music writing chronicled in online popular culture library: http://www.rocksbackpages.com/Library/Writer/larry-jaffee
- Blogger on British popular culture with an American twist: http://www.huffingtonpost.co.uk/larry-jaffee/
Publications
- http://www.scmagazine.com/cool-in-a-crisis-breach-response/article/392918/
- http://www.nytimes.com/1981/11/15/nyregion/malls-keep-leaflet-limits.html
- http://www.theguardian.com/music/2013/oct/09/from-rocks-backpages-talk-talk-sid-vicious-nancy-spungen
- http://wafmag.org/2016/02/gender-politics-david-bowie/
- http://www.packagedesignmag.com/content/category-remix
Honors and Awards
- Distinguished Fellow, Ponemon Institute (cybersecurity think tank)
- New York Tech Faculty Scholar (2015)
Courses Taught at New York Tech
- COMM 663 (Crisis Communications)
- JOUR 101 (Intro to Journalism)
- PREL 201-660 (Advanced PR Case Studies)
- COMM 350 (Newspaper Lab)
- COMM 350 (TV News Reporting)
- ADVG 240 (Advertising Copywriting)