Min Chung (Amanda) Han

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Amanda Han, Ph.D. teaches international marketing, principles of marketing, branding and marketing distribution systems for undergraduate, MBA and EMBA students. Her primary areas of research interests include internet marketing in a global context, new media marketing (including social media, mobile) as well as electronic commerce for small and medium size companies.

Before embarking on her academic career, she was a business/financial journalist with both print and broadcast. She worked for both Korean and English language media companies in South Korea and Singapore. She is a regular contributor to many business newspapers and magazines such as Korea Economic Review. Before moving to New York, she lived in China, Singapore and Canada.

Amanda received her Ph.D. in Business Administration majored in foreign trade management at Sungkyunkwan University of South Korea, master’s degree in Economics at Sungkyunkwan University, and bachelor’s degree in Physics with a minor in Environmental Engineering at Ewha University.

Recent Projects/Research

Ÿ Han, M.C. & Kim, Y. (2015). Why consumers hesitate to shop online: Perceived risk and product involvement on Taobao.com. Journal of Promotion Management (A revised draft was submitted)

Ÿ Han, M.C. & Kim, Y. Can Social Network Sites (SNS) be an e-commerce platform? (Manuscript underway)

Publications

• Han, M.C. (2014) How Social Network Characteristics affect users’ trust and purchase intention. International Journal of Business and Management, 9 (8), 122-132.
• Han, M.C. & Ahn, B.S. (2014). A Study on the Performance Indicators of SME's International Marketing Programs. International Commerce and Information Review, 16(3), 141-159. (Paper in Korean, Journal indexed in Korean Citation Index)
• Han, M.C. & Ahn, B.S. (2013). A study on the effects of motivations on attitude toward advertisements: A focus on Sina Weibo. Journal of Global e-Business, 14, 155-176. (Journal indexed in Korean Citation Index)
• Han, M.C. (2013). Korean Perspective Joining Trans Pacific Partnership (TPP): Focused on E-commerce. Journal of International Commerce and Information, 15, 309-332. (Paper in Korean, Journal indexed in Korean Citation Index)
• Han, M.C. (2012). A comparative study of Korean and Chinese e-marketplace- focused on Alibaba.com, EC21 and ecplaza. Journal of Korea Trade, 37, 257-280. (Journal indexed in Korean Citation Index)

Honors and Awards

• Ÿ New York Tech Global Faculty Summer Research & Creativity Grant initiative, 2014
• Ÿ New York Tech Global Faculty Summer Research & Creativity Grant initiative, 2013
• Ÿ Seoul Digital University Best Teaching Lecturer 2012 Award
• Ÿ Ad-hoc Reviewer for International Commerce and Information Review, 2014

Courses Taught at New York Tech

• MRKT 330 Marketing Distribution Systems-Undergraduate Class
• MRKT 320 International Marketing-EMBA Class
• MRKT 501 Introduction to Marketing-MBA Class
• MRKT 610 Branding-MBA Class

Contact Info

• Email: mhan07@nyit.edu