Sahel Zaboli
Title: Assistant Professor
Department: Marketing
Campus: New York City
Area(s) of Expertise: Consumer Behavior
Education Credentials: Ph.D.
Joined New York Tech: 2024
Sahel (Sally) Zaboli is an assistant professor of Marketing at New York Tech. She joined the faculty in 2024 after completing her Ph.D. at Oklahoma State University. Her research explores the intersections of social issues, moral grandstanding, political ideology, and consumer well-being, particularly on social media platforms. She has published her work in the Journal of Consumer Psychology and has several ongoing research projects targeting top journals. Zaboli also has presented her research at various prestigious conferences, including the Association for Consumer Research and the Society for Consumer Psychology.
Prior to her academic career, Zaboli gained valuable industry experience as a communication manager at KMT Group in Tehran, Iran, and served as the Behavioral Lab Manager at the Spears School of Business at Oklahoma State University. She also has a strong background in teaching, having instructed courses in Consumer and Market Behavior and Marketing Research at Oklahoma State.
Recent Projects and Research
- Watch Your Language; Exploring the Role of Brand Moral Grandstanding on Consumer Evaluation of Brand Activism
Selected Publications and Presentations
- Steven Shepherd, Hesam Teymouri Athar*, Sahel Zaboli* (2023), "On the political right, the customer is always right: Political Ideology, Entitlement, and Complaining." Journal of Consumer Psychology. *Equal contribution
Professional Honors and Awards
- ACR Travel Stipend Award, September 2023
- Pappas Family Doctoral Endowed Scholarship Award, Spears School of Business, August 2022
- Marketing Alumni Scholarship, Watson Graduate School of Management, September 2020
Courses Taught at New York Tech
- MRKT 102 Introduction to Marketing
- MRKT 430 Digital Marketing