NYIT Unveils Window Displays

As New York City retailers ready their traditional holiday window displays, NYIT is unveiling its own window “treatments” at the Edward Guiliano Global Center. Beginning Thanksgiving week, new brightly colored, floor-to-ceiling advertisements will adorn library windows. Larger-than-life images of NYIT students, from a range of programs including architecture, medicine, business, and computer sciences, will be punctuated by clever headlines focusing on the energy and purpose exemplified by NYIT’s student body.

“Where better to share our students’ success stories than on one of the world’s most heavily trafficked streets in a city that welcomes some 60 million visitors a year ?” says Vice President for Communications and Marketing Nancy Donner. “We’re leveraging the space our own real estate gives us (for free!) to build awareness, reputation, and engagement.”

The window display will kick off NYIT’s new ad campaign, created by the New York City-based Oberland agency. Videos and additional executions of the highly visual campaign will include installations on bus shelters, newsstand kiosks, and busses in New York City and Long Island as well as digital, social media, and print executions.

“I’m blown away by the talent, focus, and determination of NYIT students,” said Oberland co-founder Bill Oberlander, who recently spent two weeks on both New York campuses as students were filmed and photographed for the campaign. “NYIT students reassure me that the future is in good hands.”