18th Annual Faculty Scholars Reception: Celebrating NYIT’s Creative Achievements
Nearly 190 scholars, scientists, professionals, and researchers were honored at the 18th Annual Faculty Scholars Reception at NYIT de Seversky Mansion on April 11.
New Research Shows Why People Are Willing to Pamper Their Pets
A new study by Assistant Professor Colleen P. Kirk, M.B.A., D.P.S., reveals that dog owners have greater psychological ownership of their pets—and a willingness to pay more for their care.
Student Profile: Melanie Benyadi
Melanie Benyadi (B.F.A. ’17) loves the thrill of competition. After receiving her bachelor’s degree in communication arts, the tennis player realized she loved problem-solving and is now winning competitions of a different kind as an M.B.A. student.
What Happens to Bad Gifts?
In an article in The Conversation, Associate Professor of Marketing Deborah Cohn, Ph.D., explains what people do with unwanted gifts.
Student Profile: Gabriella Veltri
After interning with the InterContinental New York Barclay for just six months, Gabriella Veltri was offered a full-time position. Now, the NYIT alumna has a full-time job and pursuing an M.B.A. at NYIT.
News Brief: Kirk Shares Research via The Conversation
Colleen Kirk, D.P.S., assistant professor of marketing in the School of Management, has reached a wide, non-specialist audience by writing an article describing her research for The Conversation US.
NYIT at the NYC Veterans Day Parade
For the first time, more than 60 students, veterans, faculty, and staff marched as a dedicated group in the 2018 New York City Veterans Day Parade on November 11.
Alumni Profile: Kyle Barry
Kyle Barry (B.S. ’07, M.B.A. ’12) is engineering manager, Well-being, at Instagram and volunteers as a career coach for college students at San Jose State University.
Alumni Profile: Ian Rubin
Ian Rubin (B.P.S. ’14) is a retention sales specialist for the New York Yankees.
News Brief: NYIT Cheers on the Bronx Bombers
The School of Management organized an event for NYIT students, alumni, faculty, staff, and friends to watch a New York Yankees baseball game at Yankee Stadium.
Owned: When Consumers Feel a Brand Is “Theirs”
According to Colleen P. Kirk, D.P.S., when consumers feel psychological ownership of a brand, they are happy to spend more for it; but businesses should be aware that these devoted customers also feel entitled to wield some control over the brand.
Q&A with Ajay Yadav: Roomi to Grow
In 2017, The Box interviewed Ajay Yadav, former NYIT management student and founder of Roomi, about being named one of Forbes magazine’s 30 Under 30. We recently caught up with him again to find out how his company has changed in the last year.