Owned: When Consumers Feel a Brand Is “Theirs”
According to Colleen P. Kirk, D.P.S., when consumers feel psychological ownership of a brand, they are happy to spend more for it; but businesses should be aware that these devoted customers also feel entitled to wield some control over the brand.
News Brief: Students Meet Hotel Expert, TV Host at LIHA
Current hospitality students joined alumni and a School of Management professor at an event sponsored by the Long Island Hospitality Association, where they met and learned from renowned hotelier Anthony Melchiorri.
Students Don’t Take Corporate Challenge Lying Down
This year’s Corporate Challenge, which is now in its eighth year, asked students to respond to challenges posed by Courtyard by Marriot.
Creative Design Solutions to Aid People with Disabilities
NYIT students in the Viscardi Industry Project course presented four innovative ideas to support people with disabilities.
Winning By a Thread
Three NYIT interior design students were the winners of the Imagining Textiles Student Design Challenge sponsored by home furnishings manufacturer Kravet and the American Society of Interior Designers.
Engineering Instructor Heads South of the Border
An NYIT faculty member who taught in Mexico this summer plans to build on his experience.
Mikah Sellers
I gained a lot of the analytical skills I needed through the M.B.A. program. As I transitioned in the M.A. program, I rounded skills like my creative writing and my ability to look at the problems through a human-centered lens.
Alumni Profile: Monte Redman
Monte Redman
China-Based M.B.A. Grads Attend New York Commencement
Thirty-eight graduates who earned their NYIT M.B.A. degrees in China traveled to New York and participated in NYIT Commencement in Old Westbury on May 22.
Venus Zhang
NYIT’s Executive M.B.A. program changed how Venus Zhang thought about strategic planning and international economic structure.
Rassel Kassem
As head of organizational development for the Abu Dhabi Judicial Department (ADJD), Rassel Kassem relies on interdisciplinary skills, such as big-picture thinking and analysis.
Students Visit Electric Car Startup in Vancouver
As part of NYIT's MGMT 725 Entrepreneurship and Venture Initiation course, M.B.A. students gained business insights on a tour of Electra Meccanica.