Archive

News Brief: Reporter Dana Arschin Documents the Holocaust

Dana Arschin (M.A. '10) is a general assignment reporter at Fox 5 New York. This past April, she had the opportunity to travel to Poland to learn more about her roots and ancestors, who were murdered in the Holocaust. The result was a segment that aired on Fox.

Alumni Profile: Nirma Hasty

As a video journalist for NBC, Nirma Hasty understands the pressures of ensuring accuracy and meeting deadlines—and the fact that there are no breaks between long projects to catch your breath.

Owned: When Consumers Feel a Brand Is “Theirs”

According to Colleen P. Kirk, D.P.S., when consumers feel psychological ownership of a brand, they are happy to spend more for it; but businesses should be aware that these devoted customers also feel entitled to wield some control over the brand.

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