News Brief: Reporter Dana Arschin Documents the Holocaust
Dana Arschin (M.A. '10) is a general assignment reporter at Fox 5 New York. This past April, she had the opportunity to travel to Poland to learn more about her roots and ancestors, who were murdered in the Holocaust. The result was a segment that aired on Fox.
Alumni Profile: Nirma Hasty
As a video journalist for NBC, Nirma Hasty understands the pressures of ensuring accuracy and meeting deadlines—and the fact that there are no breaks between long projects to catch your breath.
Owned: When Consumers Feel a Brand Is “Theirs”
According to Colleen P. Kirk, D.P.S., when consumers feel psychological ownership of a brand, they are happy to spend more for it; but businesses should be aware that these devoted customers also feel entitled to wield some control over the brand.