Turning the Tables on Consumers
A study co-authored by marketing researcher Colleen Kirk, D.P.S., explores what happens when sellers review consumers.
Faculty Forum: Surviving the Homebuying Roller Coaster
The School of Management’s Colleen Kirk, D.P.S., explains how psychological ownership can impact the homebuying experience.
A Sweet Marketing Strategy
Sweethearts conversation hearts are an iconic Valentine’s Day candy, but with 16 new sayings, they look different this year. School of Management Interim Dean Deborah Y. Cohn, Ph.D., explains what’s behind this marketing strategy.