Turning the Tables on Consumers
A study co-authored by marketing researcher Colleen Kirk, D.P.S., explores what happens when sellers review consumers.
Research for a Better World
Faculty and student researchers join forces across schools and colleges to address challenges, find solutions, and fuel innovation, giving students unique experiences that enhance their learning and allowing them to work with colleagues outside their areas of study on a common goal.
News Brief: Kirk Shares Research via The Conversation
Colleen Kirk, D.P.S., assistant professor of marketing in the School of Management, has reached a wide, non-specialist audience by writing an article describing her research for The Conversation US.
Alumni Profile: Kyle Barry
Kyle Barry (B.S. ’07, M.B.A. ’12) is engineering manager, Well-being, at Instagram and volunteers as a career coach for college students at San Jose State University.
Owned: When Consumers Feel a Brand Is “Theirs”
According to Colleen P. Kirk, D.P.S., when consumers feel psychological ownership of a brand, they are happy to spend more for it; but businesses should be aware that these devoted customers also feel entitled to wield some control over the brand.
Q&A with Ajay Yadav: Roomi to Grow
In 2017, The Box interviewed Ajay Yadav, former NYIT management student and founder of Roomi, about being named one of Forbes magazine’s 30 Under 30. We recently caught up with him again to find out how his company has changed in the last year.
Alumni Profile: Christopher Briller
Christopher Briller (B.S. ’97), president and CEO of MerchantPro Express, understands the importance of seizing every opportunity and putting 100 percent effort into whatever you do.
Alumni Profile: Riyaz Akhtar
Riyaz Akhtar (M.B.A. ’91) is executive vice president of the Dream Hotel Group (DHG) and founder of the Riyaz Akhtar Family Scholarship and the Riyaz Akhtar Endowed Experiential Education Program.
Alumni Profile: Maria Sastre
Maria Sastre (B.S. ’81, M.B.A. ’83), president and COO of private aviation company Signature Flight Support, knows that it takes hard work to be successful.