Owned: When Consumers Feel a Brand Is “Theirs”
According to Colleen P. Kirk, D.P.S., when consumers feel psychological ownership of a brand, they are happy to spend more for it; but businesses should be aware that these devoted customers also feel entitled to wield some control over the brand.
News Brief: Students Meet Hotel Expert, TV Host at LIHA
Current hospitality students joined alumni and a School of Management professor at an event sponsored by the Long Island Hospitality Association, where they met and learned from renowned hotelier Anthony Melchiorri.