Social Media User's Guide for January

No editorial calendar is complete without a list of both real and obscure holidays and celebrations. These occasions offer a fun way to connect with your audience on social media channels. January's list includes several scholarly (read: geek chic) milestones. And remember: January is National Blood Donor Month and National Mentoring Month.

• Friday, Jan. 1: New Year's Day
• Saturday, Jan. 2: National Science Fiction Day
• Monday, Jan. 4: National Trivia Day
• Tuesday, Jan. 5: National Bird Day
• Thursday, Jan. 7: Zora Neale Hurston's posthumous birthday
• Friday, Jan. 8: Bubble Bath Day
• Saturday, Jan. 9: Simone de Beauvoir's posthumous birthday
• Monday, Jan. 11: National Milk Day
• Thursday, Jan. 14: Dress Up Your Pet Day
• Friday, Jan. 15: Wikipedia Day and National Hat Day
• Sunday, Jan. 17: Ditch Your New Year's Resolution Day
• Monday, Jan. 18: Martin Luther King, Jr. Day and Thesaurus Day
• Thursday, Jan. 21: National Hugging Day
• Saturday, Jan. 23: National Pie Day
• Monday, Jan. 25: National Opposite Day
• Wednesday, Jan. 27: Chocolate Cake Day
• Thursday, Jan. 28: Fun at Work Day (just like every other day)
• Friday, Jan. 29: National Puzzle Day
• Sunday, Jan. 31: Inspire Your Heart with Art Day and National Backward Day

Choose your holidays and celebrations wisely and make sure to tie your posts back to actual content or at least find a clever way to connect the subjects to things relevant to NYIT. Keep an eye out for fun days that just pop up on Twitter or other networks. 

TIP: In addition to these ideas, I suggest asking professors about any important dates relevant to their fields and specific expertise. They may be able to "guest comment" on these happenings via your social posts.

For more examples, follow NYIT on Facebook, Twitter, Instagram, and LinkedIn.