Curriculum Requirements

Business Administration: Managerial Essentials, Advanced Certificate

Academics > Degrees > Business Administration Managerial Essentials, Advanced Certificate > Curriculum

Major Requirements

Managerial Essentials Credits:
MGMT 605 Organizational Development and Behavioral Factors 3
This course provides an in-depth exploration of the key theories, and managerial practices in the field of Organizational Behavior, focusing on how individuals, group and organizational level factors influence behavior within business organization. Special attention is placed on the impact of emergent technology (e.g., AI) on organizational effectiveness.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 620 Strategic Marketing and Branding 3
This course is designed to prepare the student to approach, structure, and solve complex marketing problem on strategic and tactical levels, with an extension to the other functional areas of business strategy, to align the dynamic capabilities with operations and finance. Using digital and AI tools, students will analyze the trends affecting the everchanging customers' wants and preferences, evolving market structures and competitive scenarios will reflect the present complexity of the marketing task, and the imperative of capturing market opportunities via delivery of superior customer value and the brand equity management.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 650 Strategic Leadership Capstone 3
The course focuses on the examination of the role of high-level leadership, including its impact on the development of the organization's strategy and long-term strategic plan, as well as the making of consequential decisions in a complex and rapidly changing business environment, while considering sustainable business goals and maintaining ethical standards. Students will utilize state of the art techniques, including Generative AI, in evaluating market forces, strategic positioning for the effective achievement of organizational goals.

Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
    Total: 9 Credits