Curriculum Requirements

Master of Business Administration – Marketing Concentration

Major Requirements

Waivable Program Core (Prerequisite Courses)		Credits:
ACCT 501	Accounting I	1.5
A study of accounting fundamentals. Topics include the accounting cycle, statement preparation, systems, asset valuations, accounting concepts and principles for the sole proprietorship. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
ECON 501	Principles of Economics I	1.5
A study of basic economic concepts emphasizing analysis of the aggregate economy. The fundamental concepts of national income and its determination, economic fluctuations, monetary and fiscal policies, and economic growth are covered. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
FINC 501	Finance	1.5
An overview of the financial management function in modern business, emphasizing the time value of money and financial analysis. The financial and economic environment and capital markets and securities are covered. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
MIST 501	Management Information Systems	1.5
This course provides an introduction to information technology and application software. It also introduces students to how information is used in organizations and how information technology enables improvement in decision making at all managerial levels. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
QANT 501	Business Statistics	1.5
This course introduces students to both descriptive and inferential statistics. Coverage includes applications to business and other disciplines and the use of technology as a decision support tool. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
QANT 510	Production and Operations Management	1.5
Addresses concepts and critical activities required in the manufacturing of goods and the delivery of services. Quantitative applications and the use of relevant computer software are an integral part of this course. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
		Total: 9 Credits
All students must complete this 9-credit core requirement. Courses may be waived in those instances where the undergraduate experience includes course equivalencies. Courses in this core are offered to M.B.A. students in an accelerated format.

Non-Waivable Program Core		Credits:
ACCT 601	Managerial Accounting	3
Prerequisite: Prerequisite: ACCT 501 or a waiver Special emphasis is placed on the collection and interpretation of data for managerial decision-making purposes. Data includes both financial accounting and cost accounting topics, such as concepts for financial statement analysis using ratios and cost control tools for internal purpose. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
BUSI 610	Professional Development Seminar	0
This preparatory course addresses select professional skills that are requisite to success for the MBA student, and include seminars and workshops in public speaking, business writing, teamwork, critical thinking and business research. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-0-0
ECON 601	Managerial Economics for Decision Making	3
Prerequisite: Prerequisite: ECON 501 or a waiver. Application of economic theory, quantitative methods and artificial intelligence (AI) to business decision making. It covers various topics including business cycles, consumer choice, product demand, marginal pricing, neoclassical and linear production theory, market structure, and choice under imperfect information. It also involves the use of empirical techniques, AI-driven model building, and advanced AI tools for business forecasting and analysis. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FINC 601	Financial Management	3
Prerequisite: Prerequisite: FINC 501 or waiver This course uses data and information technology resources and AI tools to emphasize the development of a comprehensive framework for the theory and practice of financial decision-making. Topics covered span a broad spectrum of financial markets and corporate financial practices including capital budgeting, risk management and mergers and acquisitions. AI is utilized to extract data and enhance financial analysis. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 605	Organizational Behavior	3
This course provides an in-depth exploration of the key theories, and managerial practices in the field of Organizational Behavior, focusing on how individuals, group and organizational level factors influence behavior within business organization. Special attention is placed on the impact of emergent technology (e.g., AI) on organizational effectiveness. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MIST 610	Enterprise Resource Planning Systems	1.5
Prerequisite: Prerequisite: MIST 501 or a waiver This course provides an overview of modern Enterprise Resource Planning (ERP) systems in use today. It introduces students to how information is used in ERP systems of organizations and how information technology enables ERP systems to support decision making at all managerial levels. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
MRKT 620	Strategic Marketing and Branding	3
This course is designed to prepare the student to approach, structure, and solve complex marketing problem on strategic and tactical levels, with an extension to the other functional areas of business strategy, to align the dynamic capabilities with operations and finance. Using digital and AI tools, students will analyze the trends affecting the everchanging customers' wants and preferences, evolving market structures and competitive scenarios will reflect the present complexity of the marketing task, and the imperative of capturing market opportunities via delivery of superior customer value and the brand equity management. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
QANT 620	Multi-criteria Decision Models	1.5
Prerequisite: Prerequisite: QANT 501or a waiver An introduction to decision sciences and the application of multi-criteria quantitative and behavioral modeling to those problems often requiring complex decisions of policy makers. Course content focuses on applications in the business environment and the use of technology as a decision support tool. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
QANT 630	Operations and Supply Chain Management	3
Prerequisite: Prerequisite: QANT 510 or a waiver This course discusses a wide range of issues from how organizations successfully create and manage its operations and supply chain to how they control operations and supply chain. Using AI technologies, this course discusses key drivers and approaches organizations adopt to improve productivity and achieve competitive position. It also addresses major issues in operations and supply chain including inventory management, logistics management, facility location, total quality, material requirement planning (MRP), project management, and scheduling. The innovations and capabilities of these areas that are related to revenues and financial performance of the organizations are discussed. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
		Total: 21 Credits
The non-waivable core is an integrated educational experience where courses are delivered in modules and are highly interdisciplinary. Modules in this core may not be waived, nor can credit hours be transferred into the Division of Management as substitutes for these modules. The core must be completed, in its entirety, in the Division of Management.

Required Capstone (choose one)		Credits:
BUSI 650	Business Analytics and Decision Making	3
Prerequisite: Prerequisite: FINC 601, MRKT 620, QANT 630 This course discusses the integration of business analytics and modeling to support businesses, non-profits, and governments towards gaining insight and strengthening decision-making ability. Students will develop descriptive, predictive, and prescriptive analytics capabilities using machine learning and AI-powered tools through case studies to support decision-making in the presence of uncertainty and a large set of alternatives. The focus will be on applying these techniques to different functional areas of business, including operations, marketing, finance, and strategic planning. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 650	Strategic Leadership Capstone	3
The course focuses on the examination of the role of high-level leadership, including its impact on the development of the organization's strategy and long-term strategic plan, as well as the making of consequential decisions in a complex and rapidly changing business environment, while considering sustainable business goals and maintaining ethical standards. Students will utilize state of the art techniques, including Generative AI, in evaluating market forces, strategic positioning for the effective achievement of organizational goals. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
		Total: 3 Credits
Students will take the required capstone course after completing all 600-level courses.

Marketing Concentration Requirement		Credits:
MRKT 750	Marketing Research for Managerial Decisions	3
Prerequisite: Prerequisite: MRKT 620 Our rapidly changing world requires nimble and flexible marketing responses based on data-driven insights. This course provides students with a foundational understanding of qualitative and quantitative marketing research methods. Emphases are on the validity and reliability of techniques associated with exploratory, descriptive, and causal research designs, as well as measurement, sampling, and fieldwork. Students gain hands-on experience by designing and conducting their own research projects, including exploratory research, survey design, data collection, analytics, presentation, and reporting. The course integrates cutting-edge AI tools for data collection and analysis, predictive modeling, and automated insights generation, enhancing students' capabilities in leveraging advanced technologies for marketing research. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
		Total: 3 Credits

Marketing Concentration (select three)		Credits:
MRKT 710	International Marketing	3
Prerequisite: Prerequisite: MRKT 620 This course presents a systematic treatment of marketing in a global setting. The impact of cultural, social, demographic, legal, political, competitive, technological, and economic trends on international markets' attractiveness will be analyzed. Students will learn to develop segmenting, targeting, and positioning and marketing mix strategies for foreign market entry in a group project aimed at a selected product/market combination Students will learn how to apply AI tools to enhance their analysis. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 715	Marketing Communication and Promotion	3
Prerequisite: Prerequisite: MRKT 620 This course offers a comprehensive framework for understanding the role and strategic use of promotion within the marketing mix. Emphasizing communication theories, the curriculum guides students in developing tactical and strategic promotional programs that leverage current technologies, including AI-driven techniques for content creation, consumer behavior analysis, and campaign optimization. Students will delve into the integration of AI to elevate strategic decision-making, address ethical implications, and evaluate its influence on contemporary media landscapes. Branding and positioning strategies will be explored in depth, alongside the implementation of key promotional components. The course places a strong focus on emerging trends in digital media, equipping students to analyze and capitalize on new marketing opportunities using innovative and traditional platforms effectively. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 745	Digital Marketing Strategy, Tactics, and Tools	3
Prerequisite: Prerequisite: MRKT 620 The digitization of media and commerce has been transformational as it concerns best practice approaches to marketing. In this course, students will learn how marketing theory applies to the digital landscape. The course will explore how to create effective digital marketing strategies, as well as how to use the latest digital marketing tools to reach and engage target audiences. In addition to theory, students will also gain practical skills that will enable them to assist companies in developing and implementing their digital marketing strategies. By the end of the course, students will have a strong foundation in digital marketing principles and techniques, and be able to contribute to successful digital marketing campaigns. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 765	New Product Marketing and Innovation	3
Prerequisite: Prerequisite: MRKT 620 Students will employ AI tools alongside traditional methods to manage new products and transformative innovation, examine the concepts, methodologies, and techniques utilized in the search, development, testing and launch of impactful new products and services. The course includes the consideration of a firm's strategic requirements for new products, the nature of innovation and consumer response, concept development and testing, market testing, estimation of market potential, and marketing planning for adding new products to existing portfolios and start-up businesses. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 775	Consumer Behavior	3
Students will investigate the central role of consumer behavior theory to marketing practice in terms of the planning, development, and implementation of marketing strategies and programs. Consumer behavior theory will be explored using concepts from psychology, sociology, anthropology, and economics in order to understand, predict, and influence consumer attitudes, preferences, and behavior. Students will have an opportunity to conduct a consumer research project using both traditional methods and AI-powered tools, analyze results, and develop relevant marketing management recommendations. This hands-on experience will enable students to leverage AI for deeper consumer insights and more effective marketing strategies. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 780	Marketing Analytics for Managerial Decision	3
Prerequisite: Prerequisites: MRKT 620 and QANT 501 This course will give students the right tools to stay relevant in the new age of marketing. The goal of this course is to provide students with the skills needed to make intelligent use of marketing data and analytics to make business recommendations and decisions. The course employs a combination of interactive lectures, case studies, and hands-on exercises to facilitate the application of analytical techniques to key marketing activities. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
		Total: 9 Credits

Total Required Credits = 36–45

Students with a concentration may complete the M.B.A. program in as few as 36 credits. The program consists of the waivable program core, the non-waivable program core, capstone course, and concentration courses.