Curriculum Requirements

Master of Business Administration – Marketing Concentration

Major Requirements

Waivable Program Core (Prerequisite Courses)		Credits:
ACCT 501	Accounting I	1.5
A study of accounting fundamentals. Topics include the accounting cycle, statement preparation, systems, asset valuations, accounting concepts and principles for the sole proprietorship. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
ECON 501	Principles of Economics I	1.5
A study of basic economic concepts emphasizing analysis of the aggregate economy. The fundamental concepts of national income and its determination, economic fluctuations, monetary and fiscal policies, and economic growth are covered. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
FINC 501	Finance	1.5
An overview of the financial management function in modern business, emphasizing the time value of money and financial analysis. The financial and economic environment and capital markets and securities are covered. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
MIST 501	Management Information Systems	1.5
This course provides an introduction to information technology and application software. It also introduces students to how information is used in organizations and how information technology enables improvement in decision making at all managerial levels. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
QANT 501	Business Statistics	1.5
This course introduces students to both descriptive and inferential statistics. Coverage includes applications to business and other disciplines and the use of technology as a decision support tool. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
QANT 510	Production and Operations Management	1.5
Addresses concepts and critical activities required in the manufacturing of goods and the delivery of services. Quantitative applications and the use of relevant computer software are an integral part of this course. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
		Total: 9 Credits
All students must complete this 9-credit core requirement. Courses may be waived in those instances where the undergraduate experience includes course equivalencies. Courses in this core are offered to M.B.A. students in an accelerated format.

Non-Waivable Program Core		Credits:
ACCT 601	Managerial Accounting	3
Prerequisite: Prerequisite: ACCT 501 or a waiver Waived for undergraduate accounting majors who have completed a baccalaureate degree within five years of acceptance into the MBA program with an average of 3.0 or better. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
BUSI 610	Professional Development Seminar	0
This preparatory course addresses select professional skills that are requisite to success for the MBA student, and include seminars and workshops in public speaking, business writing, teamwork, critical thinking and business research. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 0-0-0
ECON 601	Managerial Economics for Decision Making	3
Prerequisite: Prerequisite: ECON 501 or a waiver. Application of economic theory and quantitative methods to business decision making. Topics: consumer choice, product demand, marginal pricing, neoclassical and linear production theory, market structure, and choice under imperfect information. Use of empirical techniques and model building for business analysis and forecasting using standard econometric software package is also addressed. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
FINC 601	Financial Management	3
Prerequisite: Prerequisite: FINC 501 or waiver Topics covered in FINC 601 span a broad spectrum of financial markets and of corporate financial practices to emphasize the development of a comprehensive framework for the theory and practice of financial decision-making. This course uses data and information technology resources to bridge the gap between abstract theories and managerial practices. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 605	Organizational Behavior	3
The classical substance of organization and management is linked with the analysis of organizational elements and dimensions of human behavior in the work environment. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MIST 610	Enterprise Resource Planning Systems	1.5
Prerequisite: Prerequisite: MIST 501 or a waiver This course provides an overview of modern Enterprise Resource Planning (ERP) systems in use today. It introduces students to how information is used in ERP systems of organizations and how information technology enables ERP systems to support decision making at all managerial levels. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
MRKT 620	Strategic Marketing and Branding	3
Marketing is at the core of a business enterprise. Without customers, a business cannot exist. This course prepares students to approach, structure, and solve complex marketing problems on strategic and tactical levels. Analysis of the dynamic marketplace trends affecting everchanging customer preferences, evolving market structures, and competitive scenarios will reflect the complexity of the marketing task. The course provides students an understanding of strategies and tactics for capturing market opportunities via delivery of superior customer value and brand equity management. Analysis of the trends affecting the ever changing customers' wants and preferences, evolving market structures and competitive scenarios will reflect the present complexity of the marketing task, and the imperative of capturing market opportunities via delivery of superior customer value and the brand equity management. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 3-0-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
QANT 620	Multi-criteria Decision Models	1.5
Prerequisite: Prerequisite: QANT 501or a waiver An introduction to decision sciences and the application of multi-criteria quantitative and behavioral modeling to those problems often requiring complex decisions of policy makers. Course content focuses on applications in the business environment and the use of technology as a decision support tool. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1.5-0-1.5
QANT 630	Operations and Supply Chain Management	3
Prerequisite: Prerequisite: QANT 510 or a waiver This course discusses a wide range of issues from how organizations successfully create and manage its operations and supply chain to how they control operations and supply chain. Using state of the art technologies, this course discusses key drivers and approaches organizations adopt to improve productivity and achieve competitive position. It also addresses major issues in operations and supply chain including inventory management, logistics management, facility location, total quality, material requirement planning (MRP), project management, and scheduling, The innovations and capabilities of these areas that are related to revenues and financial performance of the organizations are discussed . Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
		Total: 21 Credits
The non-waivable core is an integrated educational experience where courses are delivered in modules and are highly interdisciplinary. Modules in this core may not be waived, nor can credit hours be transferred into the Division of Management as substitutes for these modules. The core must be completed, in its entirety, in the Division of Management.

Required Capstone (choose one)		Credits:
BUSI 650	Business Analytics and Decision Making	3
Prerequisite: Prerequisite: FINC 601, MRKT 620, QANT 630 This course discusses the integration of data analytics and modeling to support businesses, non-profits, and governments towards gaining insight and strengthening decision-making ability. Students will develop predictive and prescriptive capabilities using data mining and simulation techniques through case studies and also use optimization techniques to support decision-making in the presence of uncertainty and a large set of alternatives. Focus will be on applying these techniques to different functional areas of business including operations, marketing, finance, and strategic planning. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MGMT 650	Strategic Leadership Capstone	3
An examination of the operational aspects of high level leadership, including its role in framing the organization's 20 year strategic plan, the making of consequential decisions in an uncertain, complex, and rapidly changing environment, and maintaining excellence in the corporate world. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
		Total: 3 Credits
Students will take the required capstone course after completing all 600-level courses.

Marketing Concentration Requirement		Credits:
MRKT 750	Marketing Research for Managerial Decisions	3
This course provides students a foundational understanding of qualitative and quantitative marketing research methods. Emphases are on the validity and reliability of techniques associated with exploratory, descriptive, and causal research designs, as well as measurement, sampling, and fieldwork. Students gain hands-on experience by designing and conducting their own research projects, including exploratory research, survey design, data collection, analytics, presentation, and reporting. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
		Total: 3 Credits

Marketing Concentration (select three)		Credits:
MRKT 710	International Marketing	3
Prerequisite: Prerequisite: MRKT 620 This course presents a systematic treatment of marketing in a global setting. The impact of cultural, social, demographic, legal, political, competitive, technological, and economic trends on international markets' attractiveness will be analyzed. Students will learn to develop segmenting, targeting, and positioning and marketing mix strategies for foreign market entry, in a group project aimed at a selected product/market combination. . Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 715	Marketing Communication and Promotion	3
Prerequisite: Prerequisite: MRKT 620 Presents an integrated framework for understanding the role and uses of promotion within the context of the marketing mix. The emphasis will be on the utilization of communication theories in the development of tactical and strategic promotional programs, with a particular focus on current technologies. Students will integrate branding and positioning strategies with the development and implementation of key components of promotional strategy. Current trends in media and the use of technology in content creation and consumption will be examined, with a strong emphasis on digital media. Students will gain experience in analyzing new marketing opportunities and developing appropriate plans using contemporary technologies to leverage the strengths of traditional and emerging platforms for promotion. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 745	Digital Marketing Strategy, Tactics, and Tools	3
Prerequisite: Prerequisite: MRKT 620 The digitization of media and commerce has been transformational as it concerns best practice approaches to marketing. In this course, students will learn how marketing theory applies to the digital landscape. The course will explore how to create effective digital marketing strategies, as well as how to use the latest digital marketing tools to reach and engage target audiences. In addition to theory, students will also gain practical skills that will enable them to assist companies in developing and implementing their digital marketing strategies. By the end of the course, students will have a strong foundation in digital marketing principles and techniques, and be able to contribute to successful digital marketing campaigns. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 765	New Product Marketing and Innovation	3
Prerequisite: Prerequisite: MRKT 620 Examines the concepts, methodologies, and techniques utilized in the search, development, testing and launch of impactful new products and services. The course includes the consideration of a firm's strategic requirements for new products, the nature of innovation and consumer response, concept development and testing, market testing, estimation of market potential, and marketing planning for adding new products to existing portfolios and start-up businesses. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 775	Consumer Behavior	3
Students will investigate the central role of consumer behavior theory to marketing practice in terms of the planning, development, and implementation of marketing strategies and programs. Consumer behavior theory will be explored using concepts from psychology, sociology, anthropology and economics in order to understand, predict, and influence consumer attitudes, preferences, and behavior. Students will have an opportunity to conduct a consumer research project, analyze results, and develop relevant marketing management recommendations. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
MRKT 780	Marketing Analytics for Managerial Decision	3
Prerequisite: Prerequisites: MRKT 620 and QANT 501 This course will give students the right tools to stay relevant in the new age of marketing. The goal of this course is to provide students with the skills needed to make intelligent use of marketing data and analytics to make business recommendations and decisions. The course employs a combination of interactive lectures, case studies, and hands-on exercises to facilitate the application of analytical techniques to key marketing activities. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 3-0-3
		Total: 9 Credits

Total Required Credits = 36–45

Students with a concentration may complete the M.B.A. program in as few as 36 credits. The program consists of the waivable program core, the non-waivable program core, capstone course, and concentration courses.