Kirk Quoted in WalletHub
Apr 26, 2023
Comments from marketing expert Colleen Kirk, D.P.S., associate professor in the School of Management, are featured in a WalletHub article about American Express credit cards and the strength of the American Express brand. In addition to providing insight on competitors' advertising, Kirk helps to answer the question, “How strong is the American Express brand today, relative to the past?”
“Brand equity, a financial measure of the value of a brand, is an intangible asset, and for some companies, brand equity can represent the largest asset the firm owns. According to Interbrand, a leading brand valuation company, although American Express remains a leading global brand, the brand has been slipping in the rankings in recent years. For example, whereas the firm was ranked 15th in 2002, it slipped to 27th in 2022,” says Kirk.
Concussion Study Featured in Newsday
Apr 21, 2023
Research by Milan Toma, Ph.D., biomedical engineer and assistant professor at NYITCOM, was featured in Newsday. Toma’s study found that helmets, including those used by football players, jockeys, motorcyclists, and bicyclists, are generally not enough protection from a "rapid hit," the type of impact that causes most concussions. In addition, rapid hits were more prevalent among those wearing padded helmets. While helmets are still essential to protect against head injuries and skull fractures, Toma’s findings suggest that the sudden movements and torque on the neck and head from a rapid hit cause the brain to rattle in the skull before protective spinal fluid can reset.
Apr 20, 2023
As seen in LongIsland.com, The Island360, and Patch, NYITCOM researcher Maria Alicia Carrillo Sepulveda, Ph.D., B.S.N., associate professor of biomedical sciences, has received the John F. Perkins Jr. Research Career Enhancement Award from the American Physiological Society. The award allows early-career researchers to obtain special training or an established researcher to develop new skills or retrain in areas of developing interest.
This year, Sepulveda, whose research focuses on vascular (blood vessel) biology and health, is one of only four researchers in the nation to receive this prestigious honor.
Medical Student Featured in Hometown Newspaper
Apr 18, 2023
Sylvia Marshall, a medical student from NYITCOM’s Class of 2023, was featured in the Staten Island Advance for securing an impressive ophthalmology residency at the University of Buffalo. In addition to highlighting Marshall’s residency placement, the article notes that the Staten Island native worked in the laboratory of Akinobu Watanabe, Ph.D., assistant professor of anatomy, where she assisted with his National Science Foundation-funded research on cranial birth defects and the 3-D imaging of eyes from human cadavers.
Apr 17, 2023
As publicized by MedicalXpress, Dispatchist, and other news sites, a new study by Research Assistant Professor David Nadler, Ph.D., explores how population demographics correlate with hearing loss. His findings, which reveal that hearing loss disproportionately impacts people of color, highlight a key public health issue and provide valuable insight for employers to do their part in helping to reduce occupational hearing loss in an increasingly diverse workforce.
NIH-Funded Research Featured in Long Island Business News
Apr 13, 2023
Long Island Business News has published a story about the National Institutes of Health (NIH) grant secured by Assistant Professor Jole Fiorito, Ph.D., and a team of co-investigators to support research into early-stage drug development to treat Alzheimer’s disease. “Results from this study will advance our knowledge on the synthetic feasibility and therapeutic potential of these small molecules and will open avenues of opportunity for the discovery of a novel therapeutic candidate,” Fiorito said.
Nizich Shares Expertise on Bitcoin Mining with Newsday
Apr 09, 2023
In a video and cover story, Newsday features the expertise of Michael Nizich, Ph.D., ETIC director and adjunct associate professor of computer science, about the mechanics of Bitcoin mining, including how it works and what technology and energy sources are required to conduct it. The coverage about an illegal bitcoin mining operation that ran in Suffolk County offices is part of the paper's ongoing coverage of the county’s ransomware attack. “You have to have a really good algorithm and a really powerful device — not just a single computer or PC — you have to have a very special device, using what is called an ASIC processor, or you have to have some sort of distributing process level. It wouldn’t be something you’d have usually in your home office,” Nizich explained, regarding how the mining works.
Beheshti Featured in Long Island Business News
Apr 07, 2023
Dean of the College of Engineering and Computing Sciences Babak D. Beheshti, Ph.D., was featured in Long Island Business News’s annual “Who’s Who: Leaders in Education” special section. Beheshti’s profile showcases his role in launching the college’s two Ph.D. programs, forging partnerships with industry and government organizations, and establishing the cooperative (co-op) education track.
“This is a transformational time at the College of Engineering and Computing Sciences at New York Tech. In keeping with the institution’s mission to provide career-oriented professional education and access to opportunities for all qualified students, our newly launched co-op offering provides another way for students to prepare for the job market while pursuing their undergraduate degrees,” says Beheshti. “In addition, our rigorous and intensive Ph.D. programs in computer science and engineering—launched in 2019 and 2021, respectively—are training future scientists and tech leaders in cutting-edge research. These programs position Ph.D. students to solve complex challenges and develop state-of-the-art technologies in their fields, preparing them to become indispensable contributors to society.”
News Outlets Publicize Toma's Concussion Research
Apr 06, 2023
Multiple news outlets, including Medical Xpress, Tech and Science, Port Washington Patch, and others reported on a new study by NYITCOM Assistant Professor Milan Toma, Ph.D., which finds that helmet design can impact concussion severity. Using 3-D computer models, the research team, which included NYITCOM students, simulated brain-skull interaction during a low-speed, head-on collision. The simulations accounted for the enhanced features found in many of today's helmets (a hard exterior with soft inner padding), as well as the presence of cerebrospinal fluid, which cushions the brain and protects it from hitting the skull. The team's findings revealed that conventional helmet designs do little to limit concussion severity.
Apr 06, 2023
The work of NYITCOM-Arkansas Assistant Dean of Research and Associate Professor Rajendram Rajnarayanan, Ph.D., was noted in ABC News, Yahoo News, New York Post, Becker's Hospital Review, and other outlets. According to a COVID-19 variant tracker managed and created by Rajnarayanan, the XBB.1.16 variant, which has caused concern in India, has been reported in several U.S. states, including California, Washington, New Jersey, New York, Virginia, and Texas. As of the date that the ABC article was published, he estimated that the lineage comprises 2.9 percent of current U.S. cases.